In a rising flood of apps, how should you make your app stand out? What makes users come back to app? What changes the curious user to a loyal fan? As marketers, should we redefine what makes meaningful and immersive engagement on a mobile screen? How does gamification give you an edge?
The Chief Consulting Officer of 2359 Media, Mr. Chen Kai Wei, will give a talk on mobile marketing strategies. He will share about industry insights as well as his personal experience. Join Kaiwei as he discusses the challenges of creating mobile products and the potential pitfalls that you can apply to your own experience. Gain a deeper understanding of the principles and concepts that make good mobile design with insight from 2359 Media’s studio. Things will be discussed in the event are:
A million dollar lesson:
Lessons to help you avoid major pitfalls in developing your mobile strategy
Rethink the purpose – Incentivising behaviour
Case studies: Retail and Tourism
Case studies: Education and Animation
Rethink your idea – Simplicity is key
Case Studies: SGMalls and DatingGoWhere app
Rethink the phone – The evolution from a tool to an extension of oneself.
Case Studies: Media Content
Date: Thursday, 31th May 2012
Time: 7:30PM – 9:00PM
Venue: 13, 111 Somerset Road #01-02 Singapore 238164
Pricing: SGD15 (or SGD20 at the door). Your ticket includes 1 free drink of your choice.
Chen Kai Wei,
Chief Consulting Officer at 2359 Media Pte Ltd
Kaiwei set up the mobile consultancy arm 2359 Media and is responsible for driving the engineering and sales prowess of the company. His portfolio of clients includes large organisations like CapitaLand, Singtel, Sentosa, ESPN, FarEast, Ministry of Manpower, Ministry of Health, among others.
Kaiwei was honoured First Class Honors in the Bachelors of Computer Engineering by the National University of Singapore. Versatile and entrepreneurial throughout his experiences, he began as a user experience designer and developer in Silicon Valley. He later co-founded Russ-Net Technologies where he managed a team of engineers and designers in developing a social networking site targeted at sports enthusiasts. Before joining 2359 Media, he was focused on enterprise and consultative sales for business management solutions in BMC.