In conjunction with SG50, POSB re-launched the National School Savings Campaign to help promote savings amongst students. However more than just saving with a stamp card as earlier generations once did, 2359 Media had the opportunity to introduce a DIGITAL TWIST to this campaign!

This February Smiley joins children on their savings journey through his own interactive educational mobile app – Smiley Town!

Here at 2359 Media, we took the opportunity at the launch event to meet the kids and further understand what Singaporean kids want to save up for. We asked them how much they wanted to save, and what they were wanting to save for.

We collated their responses and here’s the average Singaporean kid’s aspirations of what they’re saving up for.