Top 10 Malls in Singapore May 2009

Today we will explore some of the data we have collected from our iPhone application SGMalls. For those who are not familar with SGMalls, SGMalls helps users find stores inside a mall. Users often use this when they are deciding if a mall has a store that they want to go to. They also use this when they are trying to find their way to a specific store in the mall.

We have over 80% of the iPhone users in Singapore using the application, and on the average it is being used 3 times a week. iPhone users are generally affluent adults who are PMEBs. Everytime someone selects a mall in the application, we have put in a counter to determine which malls are the most popular among iPhone users. Using this counter, we have constructed the chart above. We will publish the top 10 list for every month as a blog post. For next month, I will expect some changes as the new malls are added to SGMalls