Media Coverage
Media Coverage: Targeted advertising opportunity for those in travel & hospitality
by 2359media on Mar.18, 2009, under Events, Media Coverage
At the Meet-the-Techgoondus event, the team was pleased to have met up with Illka Gobius who writes for the WebInTravel.com blog. With her experience in the travel and hospitality industry, we discussed in some depth about the possible applications of SGMalls in enhancing a tourist’s experience while traveling in Singapore.
Post event, Illka wrote the following about 2359 Media in her news release on the event:
“2359Media.com truly makes use of open platform technology on smartphones and provides a tremendous targeted advertising opportunity for those in travel and hospitality. … The commercial advantage of this highly targeted advertising opportunity that is geo-proximity based. It provides a rich media experience for making shopping decisions. The electronic coupon offers are collected by the advertiser which, when collated give valuable return on investment information. It also allows smaller retailers to compete effectively with larger, known brands.”
