SG Malls, through collaboration with Chlkboard, now informs our users on the current nearby sales. , These nearby sales are accessible in the ‘Sales’ section of the application, and its contents are provided through Chlkboard’s API. 2359 Media, the publisher of SG Malls, is the first app developer to have a published app that uses the Chlkboard service.

Founded by Saumil Nanavati and Bernard Leong, Chlkboard is a location based mobile promotion platform that allows advertisers to alert the customers within their vicinity about their promotions through mobile phone. Chlkboard benefits both advertisers and customers, advertisers can target their customers more precisely and customers can avoid the cost of searching.

2359 Media sees this as opportunity to improve the services provided for our existing customers on the application, and has been delighted by the level of service that Chlkboard provides. “Not only does Chlkboard respond to our request quickly, the advertising revenue derived from Chlkboard is also higher than that of any other third party ad networks,” said Wong Hong Ting, Co-Founder of 2359 Media.

Saumil passing Wenhan the Ad revenue for June 2010

“Unlike other ad networks that we have worked with so far, Chlkboard has been most prompt in paying out to publishers like ourselves,” added Zhou Wenhan, Co-Founder of 2359 Media, who was photographed taking a cheque from Saumil earlier this week.

We had the opportunity to be one of the 8 start-ups that went through the first selection round and could pitch during the start-up pitching session at UnConference 2009. Having done numerous pitches about 2359 Media before this, it was about time that we got feedback from VCs about our business plan through the start-up pitching session.

As promised to a few people that we spoke to, here are the slides to the presentation.

As some of you might know, we ran a lucky draw for a free ticket to UnConference 2009 on the SG Malls application over the past 2 weeks. The draw was conducted by generating a random number and matched to the relevant entrant.

And the winner is….
Name: Ms Loo
Mobile (last 4 digits): 4282

For all other contestants, do still come for UnConference 2009. Click here to get a 20% discount off of the UnConference2009 ticket. Hope to see you there!

2359 Media is chosen as one of the start-ups to have the opportunity to pitch on stage during UnConference 2009. The pitching session will start at 2:40pm, and we will be the 2nd to pitch. Do come to UnConference 2009 to see us and the other exciting start-ups.

UnConference 2009
The unConference is Southeast Asia’s #1 participant-driven, startup-focused event for the web industry. Modeled after Silicon Valley culture, the event attracts industry thought leaders, entrepreneurs, developers and professionals from around Asia. The highlight of unConference is the product-demo segment: where startup founders seek to impress investors and the audience with their latest innovations. A number of our past unConference product-demo alumni have gone on to be nominated in BusinessWeek’s annual Top 25 Asia Entrepreneurs for both 2007 and 2008.