SG Malls, through collaboration with Chlkboard, now informs our users on the current nearby sales. , These nearby sales are accessible in the ‘Sales’ section of the application, and its contents are provided through Chlkboard’s API. 2359 Media, the publisher of SG Malls, is the first app developer to have a published app that uses the Chlkboard service.

Founded by Saumil Nanavati and Bernard Leong, Chlkboard is a location based mobile promotion platform that allows advertisers to alert the customers within their vicinity about their promotions through mobile phone. Chlkboard benefits both advertisers and customers, advertisers can target their customers more precisely and customers can avoid the cost of searching.

2359 Media sees this as opportunity to improve the services provided for our existing customers on the application, and has been delighted by the level of service that Chlkboard provides. “Not only does Chlkboard respond to our request quickly, the advertising revenue derived from Chlkboard is also higher than that of any other third party ad networks,” said Wong Hong Ting, Co-Founder of 2359 Media.

Saumil passing Wenhan the Ad revenue for June 2010

“Unlike other ad networks that we have worked with so far, Chlkboard has been most prompt in paying out to publishers like ourselves,” added Zhou Wenhan, Co-Founder of 2359 Media, who was photographed taking a cheque from Saumil earlier this week.