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	<title>2359 Media &#124; Mobile Marketing and Application Development</title>
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	<link>http://2359media.com</link>
	<description>Achieving Business Success through Mobile</description>
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		<title>SoLoMo Thursday</title>
		<link>http://2359media.com/2012/05/solomo-thursday-mobile-marketing/</link>
		<comments>http://2359media.com/2012/05/solomo-thursday-mobile-marketing/#comments</comments>
		<pubDate>Wed, 16 May 2012 04:51:21 +0000</pubDate>
		<dc:creator>Huilin</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[android application]]></category>
		<category><![CDATA[Android development]]></category>
		<category><![CDATA[event]]></category>
		<category><![CDATA[iPhone Application]]></category>
		<category><![CDATA[Iphone development]]></category>
		<category><![CDATA[Location]]></category>
		<category><![CDATA[Location services]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[Mobile Advertising]]></category>
		<category><![CDATA[Mobile Application]]></category>
		<category><![CDATA[mobile marketing]]></category>
		<category><![CDATA[Social]]></category>

		<guid isPermaLink="false">http://2359media.com/?p=1285</guid>
		<description><![CDATA[In a rising flood of apps, how should you make your app stand out? What makes users come back to app? What changes the curious user to a loyal fan? As marketers, should we redefine what makes meaningful and immersive engagement on a mobile screen? How does gamification give you an edge? The Chief Consulting [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>WalkAbout Singapore</title>
		<link>http://2359media.com/2012/05/walkabout-singapore/</link>
		<comments>http://2359media.com/2012/05/walkabout-singapore/#comments</comments>
		<pubDate>Sun, 13 May 2012 15:10:47 +0000</pubDate>
		<dc:creator>Huilin</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Events]]></category>

		<guid isPermaLink="false">http://2359media.com/?p=1258</guid>
		<description><![CDATA[2359 Media would like to thank all of you for coming down to our office. We were happy to make new friends and we hope it was also a happy journey for you.  Keep in touch, friends!]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>WalkAbout Singapore</title>
		<link>http://2359media.com/2012/05/walkaround-singapore/</link>
		<comments>http://2359media.com/2012/05/walkaround-singapore/#comments</comments>
		<pubDate>Mon, 07 May 2012 06:22:02 +0000</pubDate>
		<dc:creator>Huilin</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[event]]></category>

		<guid isPermaLink="false">http://2359media.com/?p=1246</guid>
		<description><![CDATA[2359 Media is participating in WalkAbout Singapore on this coming Friday. Please refer to http://walkaboutsg.com/about/ for more event information. We are right here waiting for you this friday!]]></description>
		<wfw:commentRss>http://2359media.com/2012/05/walkaround-singapore/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>What Is Gamification &#8211; Motivation</title>
		<link>http://2359media.com/2012/05/iphone-app-development-gamification-and-mobility-solutions-3-motivation/</link>
		<comments>http://2359media.com/2012/05/iphone-app-development-gamification-and-mobility-solutions-3-motivation/#comments</comments>
		<pubDate>Mon, 07 May 2012 03:12:43 +0000</pubDate>
		<dc:creator>Kylin</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Development Tips]]></category>
		<category><![CDATA[UI / UX]]></category>
		<category><![CDATA[Android development]]></category>
		<category><![CDATA[Android development in Singapore]]></category>
		<category><![CDATA[I-phone development]]></category>
		<category><![CDATA[I-phone development Singapore]]></category>
		<category><![CDATA[iOS]]></category>
		<category><![CDATA[iphone apps singapore]]></category>
		<category><![CDATA[Iphone development]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[mobile advantages]]></category>
		<category><![CDATA[mobile apps]]></category>
		<category><![CDATA[Mobile development]]></category>
		<category><![CDATA[Mobile development in Singapore]]></category>
		<category><![CDATA[mobile strategy]]></category>
		<category><![CDATA[smartphones]]></category>

		<guid isPermaLink="false">http://2359media.com/?p=1226</guid>
		<description><![CDATA[By   Kai Lin &#160; Let’s recap. B = MAT (working together at the same moment) There are 3 types of Triggers, 6 measures of Ability and 3 Motivators. The 3 classes of Motivations are: Pain/Pleasure Social Rejection/Social Acceptance Fear/Hope There is a huge body of research on motivations, intrinsic and extrinsic, as well as [...]]]></description>
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		<slash:comments>15</slash:comments>
		</item>
		<item>
		<title>What Is Gamification &#8211; Ability</title>
		<link>http://2359media.com/2012/05/gamification-and-mobility-solutions-2-ability/</link>
		<comments>http://2359media.com/2012/05/gamification-and-mobility-solutions-2-ability/#comments</comments>
		<pubDate>Wed, 02 May 2012 02:50:25 +0000</pubDate>
		<dc:creator>Kylin</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Development Tips]]></category>
		<category><![CDATA[UI / UX]]></category>
		<category><![CDATA[Android development]]></category>
		<category><![CDATA[Android development in Singapore]]></category>
		<category><![CDATA[Android development Singapore]]></category>
		<category><![CDATA[Gamification]]></category>
		<category><![CDATA[I-phone]]></category>
		<category><![CDATA[i-phone apps singapore]]></category>
		<category><![CDATA[I-phone development]]></category>
		<category><![CDATA[I-phone development in Singapore]]></category>
		<category><![CDATA[I-phone development Singapore]]></category>
		<category><![CDATA[iOS]]></category>
		<category><![CDATA[Iphone]]></category>
		<category><![CDATA[iphone apps singapore]]></category>
		<category><![CDATA[Iphone development]]></category>
		<category><![CDATA[Iphone development in Singapore]]></category>
		<category><![CDATA[Iphone development Singapore]]></category>
		<category><![CDATA[Mobile development]]></category>
		<category><![CDATA[Mobile development in Singapore]]></category>
		<category><![CDATA[Mobile development Singapore]]></category>

		<guid isPermaLink="false">http://2359media.com/?p=1214</guid>
		<description><![CDATA[By  Kai Lin &#160; Recap: There are 3 things that need to occur concurrently for behaviour to occur – Motivation, Ability and Trigger. &#160; We need to make the target behaviour easier to do. Therefore, we must make it simple. We can do this by either training your target audience to give them higher ability [...]]]></description>
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		<slash:comments>8</slash:comments>
		</item>
		<item>
		<title>What Is Gamification &#8211; Fogg&#8217;s and Triggers</title>
		<link>http://2359media.com/2012/04/gamification-and-mobility-solutions-1-foggs-and-triggers/</link>
		<comments>http://2359media.com/2012/04/gamification-and-mobility-solutions-1-foggs-and-triggers/#comments</comments>
		<pubDate>Mon, 23 Apr 2012 06:07:55 +0000</pubDate>
		<dc:creator>Kylin</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Development Tips]]></category>
		<category><![CDATA[UI / UX]]></category>

		<guid isPermaLink="false">http://2359media.com/?p=1074</guid>
		<description><![CDATA[By  Kailin The concept of Gamification is so new that hasn&#8217;t been included in popular dictionaries such as Longman and Cambridge. If you do a quick search, you can see that Gamification means the use of game design techniques, game thinking and game mechanics to enhance non-game contexts. We have seen enough overnight fame in the app world. [...]]]></description>
		<wfw:commentRss>http://2359media.com/2012/04/gamification-and-mobility-solutions-1-foggs-and-triggers/feed/</wfw:commentRss>
		<slash:comments>13</slash:comments>
		</item>
		<item>
		<title>How to Build a Billion Dollar App Like Instagram</title>
		<link>http://2359media.com/2012/04/how-to-build-a-billion-dollar-app-like-instagram/</link>
		<comments>http://2359media.com/2012/04/how-to-build-a-billion-dollar-app-like-instagram/#comments</comments>
		<pubDate>Thu, 12 Apr 2012 11:46:31 +0000</pubDate>
		<dc:creator>Valerie</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://2359media.com/?p=1040</guid>
		<description><![CDATA[By    Valerie Oon Forget fairytales. With eyeballs on successful exits in mobile application ventures, building an app is the newly beaten path from rags to riches. Suddenly, “we will build an app” is a legitimate business plan for the man on the street. We laugh at their naiveté. But the good news is, building [...]]]></description>
		<wfw:commentRss>http://2359media.com/2012/04/how-to-build-a-billion-dollar-app-like-instagram/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Functional Testing on iOS</title>
		<link>http://2359media.com/2012/04/functional-testing-on-ios/</link>
		<comments>http://2359media.com/2012/04/functional-testing-on-ios/#comments</comments>
		<pubDate>Thu, 12 Apr 2012 11:39:21 +0000</pubDate>
		<dc:creator>Torin</dc:creator>
				<category><![CDATA[Development Tips]]></category>
		<category><![CDATA[UI / UX]]></category>

		<guid isPermaLink="false">http://2359media.com/?p=896</guid>
		<description><![CDATA[There are several options out there for functional testing on iOS. Let us take a look at two of such options which are commonly used by developers. 1) Zucchini - A visual iOS testing framework that loves your apps Use natural language for interaction scenarios Use a simple extensible DSL to specify your interaction or walkthrough [...]]]></description>
		<wfw:commentRss>http://2359media.com/2012/04/functional-testing-on-ios/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Mobile Apps Development – Graphics Slicing &amp; Cropping Tips (2)</title>
		<link>http://2359media.com/2012/03/mobile-apps-development-graphics-slicing-cropping-tips-2/</link>
		<comments>http://2359media.com/2012/03/mobile-apps-development-graphics-slicing-cropping-tips-2/#comments</comments>
		<pubDate>Fri, 30 Mar 2012 07:33:28 +0000</pubDate>
		<dc:creator>Torin</dc:creator>
				<category><![CDATA[Development Tips]]></category>
		<category><![CDATA[UI / UX]]></category>

		<guid isPermaLink="false">http://2359media.com/?p=795</guid>
		<description><![CDATA[By    Torin Nguyen &#160; Tabbar All buttons that belong to the same tabbar should have the same width &#38; height. &#160; Toolbar All icons that belong to a toolbar should be padded to the same height and optionally width &#160; Custom Tabbar / Toolbar For tabbars that really need custom positions and/or sizes of [...]]]></description>
		<wfw:commentRss>http://2359media.com/2012/03/mobile-apps-development-graphics-slicing-cropping-tips-2/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
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		<item>
		<title>Mobile Apps Development – Graphics Slicing &amp; Cropping Tips (1)</title>
		<link>http://2359media.com/2012/03/ios-apps-development-graphic-slicing-cropping-tips/</link>
		<comments>http://2359media.com/2012/03/ios-apps-development-graphic-slicing-cropping-tips/#comments</comments>
		<pubDate>Thu, 29 Mar 2012 04:09:59 +0000</pubDate>
		<dc:creator>Torin</dc:creator>
				<category><![CDATA[Development Tips]]></category>
		<category><![CDATA[UI / UX]]></category>

		<guid isPermaLink="false">http://2359media.com/?p=749</guid>
		<description><![CDATA[By    Torin Nguyen &#160; Slicing graphics for mobile app is not just about using Photoshop to crop out the desired parts, it requires an entirely different set of knowledge for both the designer &#38; programmer. Being a designer as well as a programmer myself, I&#8217;ve learnt a few tricks to make development work easier for [...]]]></description>
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		<slash:comments>4</slash:comments>
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