By   Valerie  2359 Media is launching an Application Reviews Series – APPerception. In this series posts, we are going to share great mobile applications over all categories. If you want to equip your phone with great apps, if you want to know more about mobile apps user interface (UI) and user experience (UE) designing, if [...]

The Progression Dynamic works on our compulsion to complete things. The user’s success in completing chain/repeated behavior is displayed and measured to compel the user to complete the process. This can be achieved using progress bars, percentages, keeping tally of the number needed to reach a set goal (a common example of this is loyalty [...]

By   Kai Lin   For the next few weeks, I will be selecting 8 game dynamics that is most suitable for application to apps and will be covering one each week. We will start with Appointment Dynamics because it relies on the fixed interval-schedule we covered last week and should be still fresh in [...]

By   Kai Lin   Let’s recap. B = MAT (working together at the same moment) There are 3 types of Triggers, 6 measures of Ability and 3 Motivators. The 3 classes of Motivations are: Pain/Pleasure Social Rejection/Social Acceptance Fear/Hope There is a huge body of research on motivations, intrinsic and extrinsic, as well as [...]

By  Kai Lin   Recap: There are 3 things that need to occur concurrently for behaviour to occur – Motivation, Ability and Trigger.   We need to make the target behaviour easier to do. Therefore, we must make it simple. We can do this by either training your target audience to give them higher ability [...]

By  Kailin The concept of Gamification is so new that hasn’t been included in popular dictionaries such as Longman and Cambridge. If you do a quick search, you can see that Gamification means the use of game design techniques, game thinking and game mechanics to enhance non-game contexts. We have seen enough overnight fame in the app world. [...]