MeClub


Mediacorp audience loyalty program


#businessstrat #UX #branding #webapp #mobiledevelopment #CMS
Meclub 1-1
App Store Play Store Website

MeClub is an award-winning loyalty reward programme in Mediacorp, which owns and operates multiple media properties including TV and Radio broadcasting, interactive media and print media.

In 2015, 2359 Media's MeClub team, led by our VP of User Engagement, Lew Yin How, took on the huge task of revamping the entire MeClub system and applications. What resulted is the re-launch of MeClub in early 2016, which deepens audience engagement and engages loyal members more.

In term of impact, the new MeClub has significantly increased the active user base and propelled MeClub forward on its goal of becoming the best loyalty programme in Singapore.

About

MeClub serves and engages over 600,000 members with various rewards and programs, as well as provides them with complimentary and exclusive benefits and deals.

App Store Play Store Website

MeClub is an award-winning loyalty reward programme in Mediacorp, which owns and operates multiple media properties including TV and Radio broadcasting, interactive media and print media.

In 2015, 2359 Media's MeClub team, led by our VP of User Engagement, Lew Yin How, took on the huge task of revamping the entire MeClub system and applications. What resulted is the re-launch of MeClub in early 2016, which deepens audience engagement and engages loyal members more.

In term of impact, the new MeClub has significantly increased the active user base and propelled MeClub forward on its goal of becoming the best loyalty programme in Singapore.

About

MeClub serves and engages over 600,000 members with various rewards and programs, as well as provides them with complimentary and exclusive benefits and deals.

 
hi_wht