NETS Savers App


A ground-up revamp of a loyalty rewards product


The Work

2359 Media was tasked to fully revamp the then-outdated NETS Saver App in 2015 and to come up with user engagement tools and strategies to achieve the objectives of NETS Savers App.

The Challenge

NETS started the NETS Savers app with the ultimate goal of helping promote usage of NETS cards. Before approaching 2359, NETS Savers app had outdated UI and a poor user experience that hampered their efforts in promoting NETS. It was in need of a full revamp - not just a UI and design uplift, but also a vastly improved user experience and modern features to better engage users.

2 Key Issues To Tackle

1. Users want better and more updated deals while merchants want to promote deals to as many users as possible - but the existing deal redemption process was insufficiently robust

2. There were too many existing and concurrent promotions by NETS that made it difficult for users to keep track of

The Process

There are a few key user experience enhancements that we put in place:
- a robust deal redemption flow that works for both user and participating merchants
- a deal platform that has personalised and easy-to-use listing of deals, including bookmarking, following
- geo-location push notifications that help alert users on nearby deals

On top of that, we also designed an effective user engagement strategy using NETS' existing promotions. Using the NETS' 30th Anniversary as backdrop, we designed a point-earning mechanism (in the form of marbles and jars) that paired with user engagement activities - e.g. daily check-ins, sharing of deals, redeeming of deals and linking up user's NETS Flashpay Card.

"It was great working with 2359 over the past 2 years. The team has been very helpful, innovative and prompt in responding to our queries and requirements. Definitely hope to work together on future projects"

- Serene Choong, Marketing

The Results

The result was a strong uptake of the app (high DAU and MAU numbers), and high user engagement number. It also resulted in high deal impression and redemption numbers, which benefits both NETS and their participating merchants.

The Work

2359 Media was tasked to fully revamp the then-outdated NETS Saver App in 2015 and to come up with user engagement tools and strategies to achieve the objectives of NETS Savers App.

The Challenge

NETS started the NETS Savers app with the ultimate goal of helping promote usage of NETS cards. Before approaching 2359, NETS Savers app had outdated UI and a poor user experience that hampered their efforts in promoting NETS. It was in need of a full revamp - not just a UI and design uplift, but also a vastly improved user experience and modern features to better engage users.

2 Key Issues To Tackle

1. Users want better and more updated deals while merchants want to promote deals to as many users as possible - but the existing deal redemption process was insufficiently robust

2. There were too many existing and concurrent promotions by NETS that made it difficult for users to keep track of

The Process

There are a few key user experience enhancements that we put in place:
- a robust deal redemption flow that works for both user and participating merchants
- a deal platform that has personalised and easy-to-use listing of deals, including bookmarking, following
- geo-location push notifications that help alert users on nearby deals

On top of that, we also designed an effective user engagement strategy using NETS' existing promotions. Using the NETS' 30th Anniversary as backdrop, we designed a point-earning mechanism (in the form of marbles and jars) that paired with user engagement activities - e.g. daily check-ins, sharing of deals, redeeming of deals and linking up user's NETS Flashpay Card.

"It was great working with 2359 over the past 2 years. The team has been very helpful, innovative and prompt in responding to our queries and requirements. Definitely hope to work together on future projects"

- Serene Choong, Marketing

The Results

The result was a strong uptake of the app (high DAU and MAU numbers), and high user engagement number. It also resulted in high deal impression and redemption numbers, which benefits both NETS and their participating merchants.

 
hi_wht