Samsung Marvel


Designing a new PoC retail experience for Samsung stores


The Work

Samsung Marvel is a retail experience application that is deployed in Samsung Retail Stores in Singapore to bring a cohesive and seamless experience for customers interacting with different devices in the Samsung ecosystem.

The Challenge

Given the broad portfolio of devices in a Samsung retail stores, a coherent retail experience for visitors is necessary to showcase the synergy of the different devices on display.

The Process

The team collaborated deeply with Samsung team to bring across a solution that involves VR app, Arduino, and retail setup - our final delivery is one that involves a master Android application, a single touch point, that pieces together user's discovery experience on different types of devices.

The Results

Our PoC was deployed successfully in several Samsung stores in Singapore

The Work

Samsung Marvel is a retail experience application that is deployed in Samsung Retail Stores in Singapore to bring a cohesive and seamless experience for customers interacting with different devices in the Samsung ecosystem.

The Challenge

Given the broad portfolio of devices in a Samsung retail stores, a coherent retail experience for visitors is necessary to showcase the synergy of the different devices on display.

The Process

The team collaborated deeply with Samsung team to bring across a solution that involves VR app, Arduino, and retail setup - our final delivery is one that involves a master Android application, a single touch point, that pieces together user's discovery experience on different types of devices.

The Results

Our PoC was deployed successfully in several Samsung stores in Singapore

 
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