SG Cares


Bringing together content and opportunity to drive civic engagement


The Work

2359 Media was tasked to ideate, design and develop mobile applications on iOS and Android (as well as a bespoke CMS), with the goal of building an audience of users who had an interest in local and social news and who could be encouraged to donate or volunteer to social campaigns on the giving.sg platform.

The Challenge

One of the key challenges such a product faces is how to get eyeballs onto the content in the first place. Marketing aside, the product needed to be able to bring together both a mass of relevant content on a timely and frequent basis such that users would always find something new and thus be incentivised to return.

In order to help a small content team achieve this goal on day-one, we built a system that ingested a large amount of content that is then stored in a CMS for the content team to rapidly curate and publish.

The Process

With a tight 3 month timeline from ideation to launch, 2359, NVPC and MCCY worked with a vanilla waterfall project process to keep all the moving pieces on track. As this project was a government initiative, security was of utmost importance. We partnered with mobile security experts - Vantage Point - who audited our architecture and performed vulnerability tests on our deliverables.

A Call to Action

One of the main goals of SG Cares app is to provide a platform where users can seamlessly take action and have social impact on relevant causes that matter to them. With that in mind, each piece of content is associated with a donation or volunteer campaign (from giving.sg) via a Call To Action button allowing readers to engage if the story is something that they feel passionate enough to contribute to.

Our deep appreciation and thanks to everyone in the 2359 Media teams who have contributed to the development and successful launch of this phone app

- NVPC Deputy Director, Digital Innovation

The Results

The mobile app was successfully launched by PM Lee in Jan 2018 at the Tampines Hub. NVPC did a successful demo of the app to PM Lee at the event and it was also well received by the media. We were featured on the front page of The Sunday Times, print edition and online edition. The app was also featured on PM Lee’s Facebook page. It was also covered in the Chinese Zaobao newspaper

SG Cares app today, with thousand of latest news/articles, is playing a crucial role in promoting volunteerism and donation across the country.

The Work

2359 Media was tasked to ideate, design and develop mobile applications on iOS and Android (as well as a bespoke CMS), with the goal of building an audience of users who had an interest in local and social news and who could be encouraged to donate or volunteer to social campaigns on the giving.sg platform.

The Challenge

One of the key challenges such a product faces is how to get eyeballs onto the content in the first place. Marketing aside, the product needed to be able to bring together both a mass of relevant content on a timely and frequent basis such that users would always find something new and thus be incentivised to return.

In order to help a small content team achieve this goal on day-one, we built a system that ingested a large amount of content that is then stored in a CMS for the content team to rapidly curate and publish.

The Process

With a tight 3 month timeline from ideation to launch, 2359, NVPC and MCCY worked with a vanilla waterfall project process to keep all the moving pieces on track. As this project was a government initiative, security was of utmost importance. We partnered with mobile security experts - Vantage Point - who audited our architecture and performed vulnerability tests on our deliverables.

A Call to Action

One of the main goals of SG Cares app is to provide a platform where users can seamlessly take action and have social impact on relevant causes that matter to them. With that in mind, each piece of content is associated with a donation or volunteer campaign (from giving.sg) via a Call To Action button allowing readers to engage if the story is something that they feel passionate enough to contribute to.

Our deep appreciation and thanks to everyone in the 2359 Media teams who have contributed to the development and successful launch of this phone app

- NVPC Deputy Director, Digital Innovation

The Results

The mobile app was successfully launched by PM Lee in Jan 2018 at the Tampines Hub. NVPC did a successful demo of the app to PM Lee at the event and it was also well received by the media. We were featured on the front page of The Sunday Times, print edition and online edition. The app was also featured on PM Lee’s Facebook page. It was also covered in the Chinese Zaobao newspaper

SG Cares app today, with thousand of latest news/articles, is playing a crucial role in promoting volunteerism and donation across the country.

 
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