Client: HTC Singapore
Utilizing the latest HTML5 capabilities, we created a seamless flash-like animated introduction to illustrate the different ideas put into the design of the all new HTC Desire S as well as a fully interactive rich media product microsite.
Employing touch-based interactions, we were able to retain the clean minimalistic look that defines the HTC brand without sacrificing the richness and amount of product information made available to consumers. Packed with videos, animations, and slick images, users spent a significantly longer time period engaging with the Desire S product microsite as they explored the site with their fingers.
In fact, users on average spend 500% more time engaging with rich media advertisements as compared to static advertisements.