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FOX+
AN OTT PRODUCT FOR FOX NETWORKS GROUP
App StoreGoogle PlayWebsite
Scope
  • /IOS
  • /ANDROID
  • /WEB
  • /OTT
Client

Fox

Goal

An OTT Product for FOX Networks Group

Introduction

2359 partnered with FOX to provide a dedicated engineering and QA team. Together we’ve built out a world class OTT product across web, mobile (iPhones and Android Phones), tablet (iPads and Android Tablets) and leanback devices (Apple TVs and Android TVs).

CHALLENGE

With a wealth of licensed content from FOX and other studios, FOX was looking for a way to get an OTT product up and running in a 4 month timeframe that would host Movies, TV Dramas, Documentaries, Sports and Live Channels. With our experience designing and building OTT applications, as well as experience working with the MPX content management system and DRM content, 2359 set out to design, build, test and launch the initial version that allowed TV-Provider customers to browse and watch content on their mobile devices and browsers. Rapid Expansion After the success of the POC launch, FOX and 2359 doubled down with an aggressive product roadmap aimed at building FOX+ into a fully fledged OTT application with a host of new features and platforms targeting users in the Asia Pacific region. To meet their needs, 2359 significantly expanded the dedicated engineering and QA teams for FOX.

Preview
Palette & Layout
Palette and Layout
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The user interface was designed with consumers in mind to allow viewers a more comprehensive and better home viewing experience. Using a darker palette, the colours allow for a more cinematic experience that engage viewers with capabilities and content they love.

Product Pages
Screens

The FOX+ App on mobile devices is as beautiful as it is on a big screen. The experience has been custom fit for a mobile viewing of more than 11,000 hours of programming across multiple genres of content.

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  • Mobile Responsive
    Screens

    With the rise of mobile usage around the world, we've built FOX+ to be accessible through TV, Web and mobile devices.

    Tablet
    Mobile

    While you could stream the latest TV series exclusively or even on the same day, straight from the U.S on a web browser, we've built the app for FOX+ subscribers to get an even more immersive experience within the app itself.

    Preview
    Product Pages
    Screens

    The FOX+ App on mobile devices is as beautiful as it is on a big screen. The experience has been custom fit for a mobile viewing of more than 11,000 hours of programming across multiple genres of content.

    Conclusion

    Since beginning this project, 2359 has worked with FOX’s product team to introduce a host of new features, including: multi-profiles, watch history, favorites, search, offline downloads and playback, EPGs, free trials, in-app-purchases and more. Today, FOX+ is delivering next-generation entertainment with its actively growing customer base of over 1 million users and expanding to new markets.

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