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ION Orchard
ENHANCING ION ORCHARD’S CUSTOMER EXPERIENCES
App StoreGoogle PlayWebsite
Scope
  • /IOS
  • /ANDROID
  • /WEBSITE
  • /CMS
Client

ION Orchard

Goal

A refined shopper journey and strategy across the redesigned digital touch points

Introduction

2359 worked closely with ION Orchard to re-imagine a world-class mall website and mobile app from ground up—one that reflects the evolving retail landscape and changing shopper behaviors.

CHALLENGE

ION Orchard is, without a doubt, the centrepiece of Singapore’s retail landscape - the crème de la crème of Singapore’s shopping and entertainment scene. In today’s age, a cutting-edge and seamless digital experience is a core part of a shopper’s experience and engagement with a retail entity. For both tourist or local shopper, a visitor’s touch point with ION Orchard, starts and continues to be refueled on digital fronts. Whether before, during, or after shopping and visit at ION Orchard, digital engagement plays a great role in enhancing a shopper’s experience. Great technological experience should not be limited to just customers—processes needed to be streamlined and digitalised for operation teams; marketing teams needed to be empowered with latest tools to engage, experiment, and measure different marketing campaigns and strategies; management needed solutions to easily access to reports, analytics, and measure ROI of different efforts.

Preview
Palette & Layout
Palette and Layout
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The ION Orchard team wanted something unique yet familiar. So the colour scheme was designed to use their existing brand colours while creating a new palette that exudes luxury. Stripping away the visuals, the brand colour of ION Orchard is the sole accent colour. The colour choices have then enabled the foundation for a beautiful, engaging and seamless design.

Product Pages
Screens

With e-commerce apps and online shopping, retail spaces have to think beyond offering a traditional retail experience. Guided by shopper insights from on-site interviews conducted by the team, the revamp would encourage exploration and content recommendation on the website.

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  • Mobile Responsive
    Screens

    Tablet
    Mobile

    Preview
    Product Pages
    Screens

    With e-commerce apps and online shopping, retail spaces have to think beyond offering a traditional retail experience. Guided by shopper insights from on-site interviews conducted by the team, the revamp would encourage exploration and content recommendation on the website.

    Conclusion

    Backed with data from user interviews and analytics, we conducted a comprehensive UX & UI overhaul for a fresh new user experience.

    The revamped system empowers ION Orchard to better attract and engage new visitors and loyal members alike, and equips its digital teams with valuable insights and analytics of shopper’s behaviors.

    App StoreGoogle PlayWebsite
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