2359
2359 Media
  
Our StoryWhat We DoWorkArticlesJoin usContact

3 Shenton Way, #20-09
Shenton House,
Singapore 068805

Tel: 6222 2359

MeClub
SINGAPORE’S FAVOURITE MEDIA LOYALTY REWARD PROGRAMME
App StoreGoogle PlayWebsite
Scope
  • /IOS
  • /ANDROID
  • /WEB
  • /CRM
  • /LOYALTY
  • /CMS
Client

Mediacorp

Goal

A full revamp of Mediacorp's loyalty reward programme

Introduction

2359 was tasked for a full revamp in 2015 as MeClub positioned itself to be MeClub 2.0 - a more comprehensive lifestyle loyalty programme to serve its wide members. MeClub is an award-winning loyalty reward programme in Mediacorp, which owns and operates multiple media properties including TV and Radio broadcasting, interactive media and print media.

CHALLENGE

MeClub serves and engages over 600,000 members with various rewards and programs, as well as provides them with complimentary and exclusive benefits and deals. As a fast-growing loyalty programme, MeClub previous platform was having trouble catering to the fast-growing user base as well as rolling out new and innovative features to better reward and engage them.

Preview
Palette & Layout
Palette and Layout
0F6CAC
DB3F86
B1B1B1
6F6F6F
F2F3F5
FFFFFF

The colours we've followed were specifically MeClub's primary and secondary colours. We've also included a brand new feature that we worked with Mediacorp to develop—MeClub Feast; an exclusive dining privileges that offers 1-for-1 dining deals for restaurants and eateries islandwide.

Product Pages
Screens

  •  
  • Mobile Responsive
    Screens

    Tablet
    Mobile

    Preview
    Product Pages
    Screens

    Conclusion

    MeClub has successfully positioned itself as a lifestyle-focused loyalty programme, with exclusive and wide-ranging member Benefits and Perks as well as Feast, 1-for-1 dining offers.

    In term of impact, MeClub 2.0 has significantly increased the active user base and propelled MeClub forward on its goal of becoming the best loyalty programme in Singapore.

    App StoreGoogle PlayWebsite
    Next Project
    LET’S BUILD SOMETHING GREAT TOGETHER
    1
    9
    Mouse