A full revamp of Mediacorp's loyalty reward programme
2359 was tasked for a full revamp in 2015 as MeClub positioned itself to be MeClub 2.0 - a more comprehensive lifestyle loyalty programme to serve its wide members. MeClub is an award-winning loyalty reward programme in Mediacorp, which owns and operates multiple media properties including TV and Radio broadcasting, interactive media and print media.
MeClub serves and engages over 600,000 members with various rewards and programs, as well as provides them with complimentary and exclusive benefits and deals. As a fast-growing loyalty programme, MeClub previous platform was having trouble catering to the fast-growing user base as well as rolling out new and innovative features to better reward and engage them.
The colours we've followed were specifically MeClub's primary and secondary colours. We've also included a brand new feature that we worked with Mediacorp to develop—MeClub Feast; an exclusive dining privileges that offers 1-for-1 dining deals for restaurants and eateries islandwide.
MeClub has successfully positioned itself as a lifestyle-focused loyalty programme, with exclusive and wide-ranging member Benefits and Perks as well as Feast, 1-for-1 dining offers.
In term of impact, MeClub 2.0 has significantly increased the active user base and propelled MeClub forward on its goal of becoming the best loyalty programme in Singapore.