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NETS Savers App
AN OVERHAUL OF A LOYALTY REWARDS PRODUCT
App StoreGoogle PlayWebsite
Scope
  • /IOS
  • /ANDROID
  • /CRM
  • /LOYALTY
Client

NETS

Goal

To revamp NETS Savers App as part of NETS's digital strategy to promote NETS FlashPay.

Introduction

2359 was engaged to fully revamp the then-outdated NETS Saver App and to come up with user engagement tools and strategies to achieve the objectives of NETS Savers App.

CHALLENGE

NETS started the NETS Savers app with the ultimate goal of helping promote usage of NETS cards. Before approaching 2359, NETS Savers app had outdated UI and a poor user experience that hampered their efforts in promoting NETS. It was in need of a full revamp - not just a UI and design uplift, but also a vastly improved user experience and modern features to better engage users. 2 Key Issues To Tackle 1. Users want better and more updated deals while merchants want to promote deals to as many users as possible - but the existing deal redemption process was insufficiently robust 2. There were too many existing and concurrent promotions by NETS that made it difficult for users to keep track of

Preview
Palette and Layout
Palette & Layout
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The colour palette that was chosen for this project was the use of pastel colours for elements like marbles with NETS brand colours as the primary colours like buttons and links. This helped the users to visually capture their earnings of marbles quickly.

Product Pages
Screens

There were a few key user experience enhancements that we put in place—a robust deal redemption flow that works for both user and participating merchants, a deal platform that has personalised and easy-to-use listing of deals, including bookmarking, following, as well as a geo-location push notifications that help alert users on nearby deals.

On top of that, we also designed an effective user engagement strategy using NETS' existing promotions. Using the NETS' 30th Anniversary as backdrop, we designed a point-earning mechanism (in the form of marbles and jars) that paired with user engagement activities - e.g. daily check-ins, sharing of deals, redeeming of deals and linking up user's NETS Flashpay Card.

Conclusion

The result was a strong uptake of the app (high DAU and MAU numbers), and high user engagement number. It also resulted in high deal impression and redemption numbers, which benefits both NETS and their participating merchants.

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