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Samsung Marvel
DESIGNING A NEW POC RETAIL EXPERIENCE FOR SAMSUNG STORES
App StoreGoogle Play
Scope
    Client

    Samsung

    Goal

    A curated retail discovery experience connecting different concept devices

    Introduction

    Samsung Marvel is a retail experience application that is deployed in Samsung Retail Stores in Singapore to bring a cohesive and seamless experience for customers interacting with different devices in the Samsung ecosystem.

    CHALLENGE

    Given the broad portfolio of devices in a Samsung retail stores, a coherent retail experience for visitors is necessary to showcase the synergy of the different devices on display.

    Preview
    Palette and Layout
    Palette & Layout
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    The team collaborated deeply with Samsung team to bring across a solution that involves VR app, Arduino, and retail setup.

    Product Pages
    Screens

    Our final delivery is one that involves a master Android application, a single touch point, that pieces together user's discovery experience on different types of device including Samsung Gear VR and Samsung 360 Camera.

    Conclusion

    Our PoC was deployed successfully in several Samsung stores in Singapore

    App StoreGoogle Play
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