Take Your Viewing Experience Everywhere You Go
2359 partnered with SingTel to provide build the perfect companion app for Singtel TV subscribers. Singtel TV GO brings the rich Singtel TV experience to your mobile and tablet devices, you can enjoy over 150 channels wherever you go.
2359 took over the existing code base from Singtel's previous vendor and evaluated that the system could do with significant improvements. We worked with Singtel to greatly improve the speed and effeciency of the system as well as refactored away legacy bugs for a more polished and stable end-user experience.
Singtel's brand colours are recognisable all over Singapore. We leveraged on their visual identity to craft a colour palette that would not only allow instant recognition of which telco this app belongs to, but also to have a very brandcentric user experience.
Each page was built with a very specific purpose in mind. We've built the user flow of the product to make it easy to view TV shows and
After the new version of the app was launched, the app usage had seen incredible growth. People were loving the seamless user experience that the app provided, together with a brilliant user flow of the product to make it easy to watch TV on the go.